The commercial, which lasts almost two minutes features Blake Griffin, Jimmy Butler, Buggs Bunny and the Monstars.
Here is the full commercial:
It’s been airing on TV for about a week now. The TV spots run for 3o to 45 seconds. The ad serves a secondary purpose in addition to advertising both the original 1996 movie and the featured gear: Space Jam 2 is in the works. The announcement was made earlier this year. This ad will be remembered when the first trailer for Space Jam 2 is eventually released.
The only NBA player confirmed to be in the movie so far is LeBron James. As for why Blake Griffiin and Jimmy Butler were tapped for this ad, they both have a licensing deal with Nike. Speaking of, LeBron James has a lifetime licensing deal with Nike. Weather or not their appearance is the ad means anything in regards to Space Jam 2 remains to be seen.
Footage from the original 1996 movie was used for the animated Monstars scenes. In the first movie, the Monstars stole the basketball skills of Charles Barkley, Patrick Ewing, Larry Johnson, Shawn Bradley and Muggsy Bogues to challenge the Looney Tunes to a basketball game. In response, the Looney Tunes recruit the recently retired Michael Jordan to lead the team to victory.
See my previous post on Space Jam 2 for my picks on which NBA Players should be in the sequel!